AdWords Conversion Tracker Quirk

I’ve got to share a little quirk in AdWords conversion tracker that eats at me because it stares me in the face all day when I’m working in GAW.

A lot of websites have more than one conversion configured- lead, sale, signup, pageview, etc to help track website goals. What kills me is that you have to run a performance report and break out conversions separately to know the numbers for each of these conversions. On top of this, the campaign/ ad group/ keyword summary screens in the AdWords interface doesn’t separate the conversion types so you see an aggregate number. If someone who didn’t know there were multiple goals configured logged in, they might think sales or email signups are higher than they actually are.

Holler if you have a solution to view conversions broken out…