Are You Using AdWords Editor?

This is a tip for anyone just starting out in PPC advertising. Maybe you're learning Google AdWords because your boss told you to, maybe you want to make money online with affiliate marketing, or perhaps you don't even know what AdWords is, you were actually looking for pictures of purple unicorns! I just want you to know that if you're diving into the ocean that is Google AdWords, you should use G's AdWords Editor to create and edit campaigns. I just remember when I started out messing around with AdWords, I was doing everything online, it was intimidating and painful. AWE features include:

Work offline- it's a desktop application, a little off color for Google but oh well. I like to build and work on campaigns when I'm traveling.

Make bulk changes- a key differentiator, you can simply highlight ad groups, keywords,  and campaigns and change bids, destination URL, etc.

Copy or move items between campaigns and ad groups with keyboard shortcuts.

Navigate your accounts easily and quickly.

Share changes- you can export a file for sharing, email the file and the recipient can simply import the campaign to view it.

Google AdWords Editor

VS.

Google AdWords Online UI