ASE Facebook Advertising Panel Rocked

The only session I ended up attending at Affiliate Summit East was the Facebook advertising panel that Dennis spoke on with Alex Schultz, Zac Johnson and Shoemoney.  I thought the panel went well overall but they essentially covered most of the same topics from other Facebook advertising panels I've seen or read. Here's a few takeaways:

• Use Facebook's demographic reports- see who is clicking on your ads, target them, then take it a step further by using different ads with subids to look at who is converting.
  
• Create "new" accounts for demographic research- get ideas for offers to run and see what's working
• Facebook advertising is like the wild west right now- the current state of FB's self-serve advertising platform makes being successful on FB a very tedious and laborious process. Large advertisers and agencies have stayed away thus far because of this but FB is working on bulk upload tools and major changes to the platform which means the FB advertising landscape will likely be very different in 1-2 years and clicks will be much more expensive. Until then, there is a lot of money to be made as an affiliate.